Since 2006, the Asia-Pacific Vitreo-retina Society (APVRS) has provided an educational platform for the vitreoretinal subspeciality in the region. During the Society’s annual meetings, experts from around the world convene to share information, ideas and experience in posterior segment conditions and surgeries. The APVRS is a sister organization to the Asia-Pacific Academy of Ophthalmology (APAO), the biggest eye care congress in the region.
The APVRS was looking for a vehicle to better connect with and inform its members. Initially, a newsletter was discussed and then rejected as it would be a long-term project, with additional risk.
Therefore, we suggested a Show Daily (or custom magazine) to relay highlights and news from their annual scientific congress. Running from 10-16 pages, each day’s Show Daily includes informative articles on the scientific and social programs of the congress, and well and other important content for delegates.
To produce each issue, the Media MICE team travels to the congress location and publishes a daily magazine. The Show Daily is then distributed by Media MICE to congress attendees throughout the day. This particular project took place in Sydney, Australia in 2015.
There were a number of logistical challenges associated with producing this particular Show Daily. We had to fly the Media MICE team to Sydney, Australia, and printing costs were much higher there. In addition, this was a new market for us, so we’d have to work with new vendors.
To offset some of this expense — and to keep costs low enough for the client — Media MICE contacted congress exhibitors to advertise in the Show Daily. About half of the exhibitors agreed, which was a record response. This allowed Media MICE to travel to Sydney and produce the Show Daily.
During the event, the APVRS Show Daily produced by Media MICE received high praise from retina specialists and industry KOLs, both for each publication’s quick turnaround and high-level ophthalmic reporting.
In addition, the APVRS organizers were pleased because it added sophistication to the annual meeting and provided an informative resource for delegates. It was also advantageous exhibitors who wanted to advertise their products and services. In the end, it was clear that everyone benefited: the APVRS, the delegates and the exhibitors.
Building Upon Success
From the success of this initial, mutual partnership, Media MICE has produced the Show Daily for each annual APVRS congress since, in places like Bangkok, Kuala Lumpur and Shanghai. Additionally, this project also led Media MICE to become the Show Daily publisher for the APAO annual congress for a number of years as well. These partnerships also paved the way for Media MICE’s flagship publications PIE and CAKE magazines.